Over the past decade holography has been used as a laboratory to probe systems whose underlying degrees of freedom
are strongly coupled and therefore difficult to study using traditional methods.
In this talk I will discuss certain classes of geometries which exhibit anisotropic scalings and have served as toy models for
describing quantum critical points and strongly correlated electron systems.
In particular, I will focus on the behavior of such scaling solutions in the deep infrared, and show that they may be
unstable to the formation of spatially modulated phases.